Ruyan E-cigarette DRTV Infomercial to Debut Week of October 13, 2008

October 10, 2008
Ruyan E-cigarette Starter Kits to Be Featured on Spots Produced by
Incredible Discoveries on Behalf of Nashville’s Nathan and James Group

MINNEAPOLIS – October 9, 2008 – Ruyan America, Inc., announced today that an infomercial featuring the company’s V-8 electronic cigarette will premiere next Monday, October 13, 2008, in 13 selected markets, which are Pittsburgh, Pa., Portland, Ore., Baltimore, Md., Cleveland, Ohio, Miami, Fla., San Diego, Calif., Hartford-New Haven, Conn., Indianapolis, Ind., Orlando, Fla., Sacramento, Calif., Denver, Colo. and St. Louis, Mo. It is expected that a nationwide roll-out of the program will begin shortly after this initial run, which is slated to conclude on Sunday, October 19, 2008.

The infomercial is a standard long form 28 and one-half minute program that introduces viewers to the Ruyan V-8 E-cigarette smoking substitute, a product that allows smokers to satisfy their desire for tobacco without producing second hand smoke and the 4,000 or so chemicals found in that smoke.

The infomercial features many individuals, smokers and non-smokers alike, who speak to the quality and usefulness of the product; both from the standpoint of it not producing an intrusive smoke or odor to offend non-smokers and of satisfying the urge for traditional cigarettes for smokers.

William Bartkowski, President of Ruyan America, Inc., stated, “The production of this show involved putting our unique product in the hands of many people in many walks of life. We were extremely pleased and to a certain extent humbled by the overwhelmingly positive response from smokers and non-smokers. We would encourage everyone who has the opportunity to take the time to view this program and become educated about this product and product category.”

The infomercial can be viewed in its entirety on the internet at www.nathanandjamesgroup.com. Viewers will be able to order and buy the product at that site under the same terms and conditions as offered in the infomercial. Nathan and James Group is based in Nashville, TN, and is the exclusive DRTV distributor of Ruyan products.
Ruyan America, Inc. is a U.S.-based joint venture partner of Ruyan Holdings Ltd. of Hong Kong. Ruyan America’s Chairman, Mr. Hon Lik, is the inventor and patent holder of the E-cigarette and the atomizing technology that is critical to it, the E-cigar and the E-pipe. These products, varieties of replacement cartridges and their accessories are designed, manufactured and sold for the cigarette alternative/smoking substitution market. They allow smokers to satisfy their cravings in places and situations where they otherwise cannot smoke by law, regulation or common courtesy. Ruyan is the only manufacturer of E-cigarette pursuant to Mr. Hon’s patents and Ruyan America is the only Company providing E-cigarettes, E-cigars, E-pipes, their cartridges and accessories to distributors and retailers in concert with safety test results, product liability insurance, detailed ingredient lists, documentation of proprietary intellectual property and the support of a $4 million Direct Response Television campaign. Additional information about the company and its products can be found at ruyanamerica.com.
Warning: be advised that nicotine is addictive. The Ruyan products have not been evaluated by the US FDA. They are not intended to be drug products that diagnose, treat, cure or mitigate any disease or condition. Do not use these products if you are under the age of 21; if you are a non-smoker, if you have a demonstrated allergy or sensitivity to nicotine or any combination of inhalants; or if you are pregnant or nursing.

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