Minneapolis Company's E-cigarette Wins Innovative Product of the Year and New Ruyan Vegas E-cigar Wins Most Marketable New Product
MINNEAPOLIS, MN. – April 28, 2008 – Ruyan America, Inc., Minneapolis, announced today that its products won two of the six awards presented at the 2008 Tobacco Plus Expo held at the Las Vegas Convention Center April 24th and 25th. The Company's E-cigarette was named 2008's most innovative product and its Ruyan Vegas E-cigar was named the most marketable product of the year.
Both products are cigarette alternatives/smoking substitutes that allow users to satisfy their cravings for nicotine in places and situations where they otherwise cannot smoke. The Ruyan E-cigarette and the Ruyan Vegas E-cigar use ultrasonic atomization technology to create nicotine infused water vapor that users draw as if it were smoke. Additionally, the products allow users to effectively simulate the physiological and psychological attributes of smoking without creating any harmful second hand smoke.
Donald J. Bores, Chairman of Tobacco Outlet Business magazine, one of the Expo's sponsors, stated, "The Ruyan products represent a great opportunity for tobacco retailers to expand their product offerings, provide their customers with convenient smoking alternatives and allow them to choose when and where they are able to satisfy their desire to smoke without second hand smoke. Attendees of this year's Expo were excited by and interested in the potential represented by these products. We believe the positive reaction of tobacco retailers portends wide consumer acceptance."
Alexander Chong, Chief Executive Officer of Ruyan America, Inc., commented, "We are pleased to have been recognized in this way and gratified that our products were so warmly and enthusiastically received. The Expo marked our initial product launch and we look forward to many of the retailers we met working with us and carrying our exciting new products."
Chong also noted that the Company's presentation, "The Introduction of the First and Only Patented Electronic Cigarette," by its President, William Bartkowski, was one of the best attended and best received of the conference.
Ruyan America, Inc is a US-based joint venture partner of Ruyan Holdings Ltd of Hong Kong. Ruyan America’s Chairman, Mr. Hon Lik, is the inventor and patent holder of the E-cigarette and the atomizing technology that is critical to it, the E-cigar and the E-pipe. These products, varieties of replacement cartridges and their accessories are designed, manufactured and sold for the cigarette replacement/smoking substitution market. They allow smokers to satisfy their cravings for nicotine in places and situations where they otherwise cannot smoke by law, regulation or common courtesy. Ruyan is the only manufacturer of E-cigarette pursuant to Mr. Hon’s patents and Ruyan America is the only Company providing E-cigarettes, E-cigars, E-pipes, their cartridges and accessories to distributors and retailers in concert with safety test results, product liability insurance, detailed ingredient lists, documentation of proprietary intellectual property and the support of a $4 million Direct Response Television campaign.