MINNEAPOLIS, MN. – Ruyan America, Inc. announced today that it will be introducing the Ruyan Vegas E-cigar at the 2008 Tobacco Plus Expo to be held April 24th and 25th at the Las Vegas Convention Center.
The Ruyan Vegas looks and feels like a premium cigar, five and one-half inches in length with a 50 ring circumference. The Ruyan Vegas uses the same technology as the Company’s E-cigarette, a microchip, airflow sensor, ultrasonic atomizer and nicotine cartridges to produce a vapor that provides its user with the experience of smoking, without producing dangerous second hand smoke and without endangering the health of associates or bystanders. However, unlike the E-cigarette, the Ruyan Vegas is designed to be used and then disposed of; with each of the E-cigars having approximately 1800 mouthfuls of vapor, nearly the equivalent vapor to the mouthfuls of smoke produced in a carton of conventional cigarettes.
Alexander Chong, Chief Executive Officer of Ruyan America, stated, "The new Ruyan Vegas is an exciting addition to our family of products. Users will find it convenient and easy to use. Additionally, retailers and distributors will find that the product’s price point, consumer appeal and aesthetics will significantly enhance their product offerings in the cigarette alternative category."
Ruyan America, Inc is a US-based joint venture partner of Ruyan Holdings Ltd of Hong Kong. Ruyan America’s Chairman, Mr. Hon Lik, is the inventor and patent holder of the E-cigarette and the atomizing technology that is critical to it, the E-cigar and the E-pipe. These products, varieties of replacement cartridges and their accessories are designed, manufactured and sold for the cigarette replacement/smoking substitution market. They allow smokers to satisfy their cravings for nicotine in places and situations where they otherwise cannot smoke by law, regulation or common courtesy. Ruyan is the only manufacturer of E-cigarette pursuant to Mr. Hon’s patents and Ruyan America is the only Company providing E-cigarettes, E-cigars, E-pipes, their cartridges and accessories to distributors and retailers in concert with safety test results, product liability insurance, detailed ingredient lists, documentation of proprietary intellectual property and the support of a $4 million Direct Response Television campaign.